http://head.com/experiment
Novak Djokovic takes on the laws of physics and wins. Djokovic and his team of scientists have stumbled upon Djokovic-powered perpetual motion machine. Thermodynamics has nothing on tennis champion Novak Djokovic. This is the power of you!
Client: Head
Title: Novak Djokovic vs. Tennis Machine
Agency: Aimaq & Stolle, Berlin
Production Company: Czar, Hamburg
Director: André Aimaq
Executive Creative Director: André Aimaq
Head of Strategy: Alexander Jordan
Creative Directors: Jan Lucas, Marc Wientzek
Creatives: Djamilla Rabenstein, Christian Schuck, Mario Nussbaumer
Account-Team: Nina Albrecht, Marén Echtermeyer, Alexander Hebeler
Technical Producer: Daniel Kettmann
DoP: Mathias Schöningh
Production Design: Michael Fuchs
Styling: Lisa Michalik
Editor: Bo Ismono
VFX: The Mill
Visual Effects Director: Adam Grint
VFX Producer: Cat Scott / Miles Petit
Music: Advertunes, Hamburg
Sound Design: Loft Studios Berlin, David Arnold
Keywords: djokovic, novak, youtek, speed, pro, head, best, tennis, 2010, racket, racquet, ball, machine, commercial, sony, ericsson, australian, open, champ, champion, atp, world, tour, masters, funny, video, perpetual, motion, laws, law, physics, thermodynamics, power, of, you, big, cook, little, BBC, stephen, marsh, dan, wright, cbeebies