Media: Experiential
Category: Drinks, alcoholic
Client: HEINEKEN ASIA
Product: Heineken Green Room (online magazine - made by employees for employees)
Country: Singapore
Creative agency: Arcade Singapore
Production agency: Untitled Project
Background
In 2015, Heineken Asia Pacific created a series of events around the region that aimed to push the boundaries of how consumers engage with music, beyond just listening to it. In 2016, Arcade Singapor...