Somewhere along the line, the competition has turned hardware soft. It's hardware, not software. While some are comfortable selling soft furnishings like occasional throw cushions, Aussie retailer Home Hardware thinks a true hardware store should resemble one, not an extension of the hardware aisle in the supermarket. So listen to the harder, more knowledgeable you and do the job properly. Come to the place thatâs giving hardware its balls back. Agency: Cummins&Partners.
Category: Retail s...