Honda Film Honda GROM: Mod It Yourself by CJ Worx
The Film titled Honda GROM: Mod It Yourself
was done by CJ Worx advertising agency for subbrand: Honda GROM (brand: Honda) in Thailand. It was released in Oct 2020.
Honda: Honda GROM: Mod It Yourself
Brand
Media
Released
October 2020
Posted
December 2020
Market
Industry
Agency
Credits & Description:
Client: Honda
Advertising Agency: CJ Worx, Bangkok, Thailand
Country: Thailand
Published: October 2020
Synopsis:
Honda wanted to launch a new model of the mini sport motorcycle with a new name change from MSX to GROM, and at the same time, give a new brand positioning as a motorcycle made for DIY customization.
Therefore, we created an online film that tore away from how motorcycles for young generations are usually perceived and showed how GROM allows i...
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