Client: Ad of the Day | Honda
Advertising Agency: RPA, USA
Published: December, 2020
Country: USA
Synopsis:
In the social media campaign “The Chase,” Honda partnered with social media wizard and director Ari Fararooy, RPA and Warm & Fuzzy to create a mechanical predator that could challenge Honda’s fastest model. The creature runs, flies and jets after its prey in a mesmerizing chase. In each chapter of this three-video series, the steel-eating creature morphs into a faster version of itself. Each video was crafted to loop back to the beginning, making for a visual that will stop scrollers in their tracks.