Hong Kong Tourism Board: Case study

Credits & Description:

Design>Communication Design>Posters
Design>Product & Service>Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Brand Hong Kong Tourism Board
Agency Grey Hong Kong
Synopsis:
In 2017, Hong Kong had over 26 million visitors from around the world. However, little to none of them spoke Cantonese. But in a city that is made up of Cantonese, from the locals predominately speaking it to street signs and more, it becomes difficult for visitors to not only enjoy the city, but also further explore what makes Hong Kong unique. The objective was to: 1) Find a way to speak to audiences from around the world, all at once, 2) Showcase different locations and experiences that are unique to Hong Kong or local hidden treasures, and 3) Encourage travellers to learn more about the city by visiting Hong Kong’s online platform.