Category: Hospitality, Tourism
Media: Outdoor
Brand: HKTB
Agency: Grey
Geo: Hong Kong
Advertising Agency: Grey Group, Hong Kong
Chief Creative Officer: Michael Knox
Chief Executive Officer: Sarah Trombetta
Group Creative Director: Christopher Lee
Associate Creative Directors: Jackie Wong, Kenie Kwok
Art Director: Elsie Lau
English Copywriter: Starry Lam
Chinese Copywriter: Alison Ho
Head of TV Production: John Lo
Production Manager: Ken Yau
Business Partner: Joanna Go
Account Manager: Yumi Wong
Creative Support: Matt Lee
Published: February 2018
Synopsis:
Hong Kong Tourism Board continues its promotion of Old Town Central, a revamp of the two oldest neighbourhoods in Hong Kong, with an immersive installation that blends art, history and technology.
The “Explore Old Town Central” immersive installation showcases detailed illustrations that capture all the characteristics of Old Town Central – from art, heritage, dining and culture. Simply hover your hands above the 8 key hotspots on the map to be taken there and interact with different elements of the illustrations.