Plenty household towel shares ingenious consumer tips on a new You Tube channel - brought to you by Juan Sheet and his ‘Nonna’
4/3/14: Plenty, the UK’s No.1 household towel brand, is launching a new YouTube tips campaign, where brand character Juan Sheet introduces a new face – his beloved Nonna.
Inspired by ingenious tips from real Plenty users, Juan and Nonna show viewers handy ways to use Plenty, the brand manufactured by hygiene company SCA.
The interactive campaign, which is Plenty’s first major digital push in the UK is created by Publicis. It comprises thirty online films, which launch on March 4th, on the brand’s new YouTube channel.
Everyone knows that behind every great man there’s an even greater woman. In these half-animated and half-filmed clips, Juan, alongside the woman who taught him everything he knows, reveals lots of ways to make the most out of Plenty household towel - from separating pancakes to filtering coffee grinds and many more.
Viewers are also asked to share their own ingenious tips on the Plenty Genius YouTube channel, where a gallery of the public’s own tips will be curated.
PLENTY ‘GENIUS’ TIPS - CREDITS
Creatives Adam Balogh and Jason Moussalli
Creative Directors Steve Nicholls and Matt Anderson
Account Director Maria Symington
Agency Producer Sam Holmes
Photographer TBC
Director/ Production Co Sam Holmes and 1980 Films
Producer Amos Usiskin
Editor Christopher Coupland
Post Production Absolute
Sound Design Tom Heddy @ Wave
TypographerAbsolute
DoP Arun Taylor
MEDIA
Media planning/buying Zenith Optimedia