Client: HSBC
Advertising Agency: Wunderman Thompson UK
Chief Creative Officer: Steve Aldridge
Creative Director: Mike Watson
Creatives: James Humphreys
TV Producer: Tash Bedford
Production Assistant: Henry Wiltshire
Strategy Director: Omar El-Gammal
Strategist: Eleanor Metcalf
Business Director: Claire Chislett
Account Director: Luke Thornton
Account Manager: Amirah Hajat
Creative Producer / Project Manager: Tom Lawrence
Production Company: Merman
Director: Will Clark
Executive Producer: Siobhan Murphy
Producer: Debbie Carmichael
Director of Photography: Dan Holland
Production Designer: Simon Davis
Editor: Joe Wilby
Edit Producers: S.J. O’Mara
Post-Production: Coffee & TV
Grade: Simona Cristea
VFX: Katie Rhodes
Post Producers: Sarah Walsh
Audio Post Production: Grand Central Sound Studios
Sound Design & Mix: Munzie Thind
Audio Producer: Molly Butcher
Music Agency: CORD Worldwide
Music Supervisors: Seb Whyte
Country: United Kingdom
Published: September 2020
Synopsis:
In a year of unexpected turns, Richard Ayoade returns in this latest instalment for HSBC. Created by Wunderman Thompson London in this successful and highly coveted campaign, Richard makes his grand return in his classic brown corduroy suit - and all new brown corduroy mask - as well as his signature red tie. In ‘The New Different’ Richard’s idiosyncrasies and dry wit mark a new chapter. Directed by Merman’s Will Clark, this film questions the uncertainty of 2020 with Richard musing ‘Why wait for normal? Let’s build the new different.’ Set amongst the backdrop of the theme tune from Rocky, Richard gives us the energy and optimism we all need more than ever.