Category: Electronics, Technology
Brand: Huawei
Agency: BBDO
Geo: Italy
Additional Info: Ambient
Advertising Agency: BBDO, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Creative Directors: Pas Frezza, Luca Iannucci
Creative Team: Luana Contu, Giulia Ricciardi
Producer: Edoardo Taschini
Production Company: Basement
Account Team: Cristina Pontello, Erika Belcore
Published: May 2018
Synopsis:
Can an artist's face become a billboard? With Huawei and Cattelan we have shown that it is possible.
25 years ago Maurizio Cattelan rented out his space at the Biennale for a brand's billboard. 25 years later BBDO Italy has launched "The Human Billboard," media planning on Maurizio Catalan's forehead with the logo of the new Huawei P20 Pro during Catalan's first public speech in his life.