Hyundai also launched a mobile social experience (also developed by INNOCEAN USA) that serves as a digital companion to the spot and taps the power of Facebook’s friend network. Inspired by the all-new seven-passenger Hyundai Santa Fe, “Find Your 7” https://www.findyour7.com allows consumers to assemble their Super Bowl dream team online, assigning some of their best Facebook friends to each seat in a virtual Santa Fe.
Advertising Agency: Innocean, USA
Execut...