Client: Accor Hotels
Brand: ibis BUSINESS
Agency: Gloryparis
Marketing / communications: Dominique Morvan, Alexandre Divet
Founder & creative director: Hugues Pinguet, Arnaud Le Bacquer
Art director: Gabriel Bonnefond
Commercial: Jena-Baptiste Herman
Project manager: Meriem Bouthiba
Production house: Raise Up Films
Film director: Tristan Aurouet
Music: Frédéric Schumann
Tailor: Guillaume Brazo
Published: March 2018
Synopsis:
Entitled Dream Apparel, the brand will be available in several international hotels in Paris, London, Barcelona, Geneva and Berlin.
For its first international campaign, Gloryparis worked with Guillaume Brazo, fashion designer, and his European team, to design every shirts.
With the philosophy "money can't buy", this exclusive operation translates the work of ibis about the comfort of his customers and the unique experience dedicated to the carriers of the ibis BUSINESS card.
The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into a dream day. They will be offered a custom-tailored shirt during their stay in an ibis hotel. A professional tailor will take guests’ measurements on their arrival at the hotel and will present their handmade shirt to them the following day.
More than ever before, the brands ibis hotels, ibis Styles and ibis budget are making a priority of providing a personalized guest experience. Gloryparis has therefore conceived this totally original initiative, “Dream Apparel”, which has been specially created for holders of the ibis BUSINESS card who stay in ibis brand hotels for at least 10 nights a year.
Ibis BUSINESS is thus offering its members a fulfilling and original experience an indulgence for them and them alone.