ICA Film STOP SMOKING by King

The Film titled STOP SMOKING was done by King advertising agency for ICA in Sweden. It was released in Dec 2010.

STOP SMOKING

Brand:ICA
Agency:King
Production Agency:Esteban
Market:Sweden
Industry:Retail, Distribution & Rental companies
Media:Film
Released:December 2010

Credits & Description

Category: Corporate Image

Advertiser: ICA

Product/Service: RETAIL STORE CORPORATE MESSAGE

Agency: KING

Production Company: ESTEBAN, Stockholm, SWEDEN

Date of First Appearance: Dec 27 2010

Creative Director: Frank Hollingworth

Copywriter: Pontus Thorén

Art Director: Axel Isberg/Nima Stillerud/Jonas Yrlid

Account Supervisor: Mattias Bohlin

Advertiser's Supervisor: Kalle Fahlin

Producer: Olof Barr

Director: Magnus Ernerot/Alexander Brügge

Editor: Håkan Wärn

Sound Design/Arrangement: Sto.pp

Post Production: Sto.pp Stockholm Post Production

Account Manager: Anna Sjöberg

Planner: Per Wilson

Director Of Photography: Carl Sundberg



English Description

ICA is the biggest grocery chain in Sweden. For ten years now they've been airing a soap opera comedy commercial one Swedish television with one new episode every other week featuring a money counting store owner and his not so smart staff. The actor playing the store owner had been smoking for some fourty years, and we thought that was just about enough. We asked him if he would concider making stop smoking his new years resolution - as his charactor and (while at it) as himself. And he would!

In the last episode of 2010 he suddenly lit a cigarette before the eyes of the Swedish people, revealed his addiction and asked the whole smoking population to make his new years resolution theirs.

The commercial had a reference to ICA on Facebook where smokers who wanted to quit could find professional help, support each other and send smoking friends a film where the store owner told them by names to quit their stupid habit.

The actor is still a non smoker, and thanks to him, the campaign and all the press it created we hope many others quit smoking too.