Icici Lombard General Insurance Film, Digital ICICI Lombard - #IWillDriveYouHome by Ogilvy & Mather Mumbai

The Film titled ICICI Lombard - #IWillDriveYouHome was done by Ogilvy & Mather Mumbai advertising agency for Icici Lombard General Insurance in India. It was released in May 2017.

Icici Lombard General Insurance: ICICI Lombard - #IWillDriveYouHome

Released
May 2017
Posted
May 2017
Market
Creative Director
Art Director
Executive Creative Director
Executive Creative Director
Art Director
Associate Creative Director
Associate Creative Director
Art Director
Art Director

Credits & Description:

Drunk driving is not a new problem. When ICICI Lombard decided to tackle this problem for their Road Safety Week initiative, we knew that to make any sort of a difference, we would have to do something extremely relatable and yet something that would stand out from the other work done on the subject. Drunk driving accidents claim close to 8 lives every day. While people may not know the exact number, they are more than aware about just how dangerous drunk driving could be. Yet, the superman synd...

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