Advertiser: iFood
Title: Recipes
Agency: AlmapBBDO
General Creative Director: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: Andre Gola, Pernil
Creatives: Henrique Del Lama, Fernando Duarte
Producer: Onze TV
RTV: Vera Jacinto, Diego Villas Boas, Daniella Manunta
Director: Henrique Oda
DP: Acauã Fonseca
Art Director: Carol Gonzaga
Cameraman: Ricardo Beltrame
Cook/hand: Mari Galante
Sound Production: Saxsofunny
Client Services: Larissa Sarkis e Tatiana Ornellas
Producer: Cezar Brandão
Client Services: Rodrigo Andrade, Cristina Chacon, Flavia Fusco, Barbara Gava, Italo Vetorazzo, Bianca Simões
Planning: Cintia Gonçalves, Sérgio Katz, Denis Camargo, Aline Alonso
Media: Rodrigo Andrade, Luis Flávio Padilha, Cassiano Oliva, Haroldo Paro, Gabriela Sarti, Victoria Bueno
Client: Arthur Santos, Tullio Nicastro, Bruno Andrade, Carolina Almeida
Description:
iFood shows recipes with unhappy endings and suggests the app as an alternative way out Good-humored campaign created by AlmapBBDO parodies the quick recipes shared on social media
Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong?
Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood."
The campaign includes five spots, available on the brand's social media pages. The videos are already online, and include step-by-step instructions on how to make spaghetti carbonara, an asparagus risotto, a French omelette, a spinach soufflé, and a milk pudding.