IKEA Film DRÄG - Pride 2018 by Rethink

The Film titled DRÄG - Pride 2018 was done by Rethink advertising agency for IKEA in Canada. It was released in Jul 2018.

IKEA: DRÄG - Pride 2018

Brand
Media
Released
July 2018
Posted
March 2020
Market
Agency

Credits & Description:

Category: House, Garden
Media: Film
Brand: IKEA
Agency: Rethink
Geo: Canada
Advertising Agency: Rethink, Canada
Published: June 2018
Synopsis:
To celebrate Pride, drag queens made stunning outfits, not out of clothes but out of IKEA products. This is DRÄG: a celebration of LGBTQ+ pride and its beautiful possibilities. Because being yourself makes beautiful things happen.

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