Category: House, Garden
Media: Film
Brand: IKEA
Agency: Rethink
Geo: Canada
Advertising Agency: Rethink, Canada
Published: June 2018
Synopsis:
To celebrate Pride, drag queens made stunning outfits, not out of clothes but out of IKEA products. This is DRÄG: a celebration of LGBTQ+ pride and its beautiful possibilities. Because being yourself makes beautiful things happen.