Caples Awards 2018 | ||
---|---|---|
Branded Content | - | Silver |
Agency: Ogilvy
CLIENT IKEA
PRODUCT Furniture and furnishings
MEDIA film
COUNTRY USA
DATE OF CAMPAIGN 8 August 2017
BACKGROUND
Going back to college is more stressful now than ever. Students have too much to worry about, from classes to exams to tuition. But they’re still inundated with back to school advertising. Another 30 second commercial about furniture isn’t enough to engage with them—they’re stressed enough already.
IKEA products are stylish...