The second ad in IKEA's "the wonderful everyday" campaign, 'Carousel', directed by Keith Schofield through Caviar, is a dizzying and entertaining showcase of their latest kitchen goods.Created by Mother London, the 60-second spot features an every day family who manage to work together carrying out their daily tasks harmoniously even in a revolving kitchen, thanks to IKEA's practical products. The ad, set to the upbeat track "This Head I Hold'
by Electric Guest, was filmed on a complex rot...