Media: Web Film
Category: Home appliances & furnishings
Client: IKEA Austria GmbH
Agency: DDB Germany, Berlin
Country: Germany
Director: David Helmut
Chief Creative Officer: Dennis May
Executive Creative Director: gabriel mattar
Executive Creative Director: Fabian Roser
Creative Director: Ricardo Wolff
Producer: Markus Hölting
Senior Art Director: Felipe Cury
Senior Copywriter: Jack Christensen
Senior Copywriter: Patrik Lenhart
Production company: e+p films GmbH
Executive Producer: Anke Olesch
DoP: Billy Gropper
Sound: German Wahnsinn GmbH
Head Of TV: Meike Van Meegen
Account manager: Sibel Topal
Senior Account Manager: Rebecca Holz
Post: KAEPTN Postproduktion GmbH
Published: May 2018
Synopsis:
Ikea is famous for its simple, easy to put together products. Pronouncing their names, however, can be a losing battle. That is the premise of two new spots from Ikea created by DDB Germany. In each film, an Ikea customer builds some Ikea furniture while attempting to pronounce its name correctly. Despite the best efforts of a native Swede to assist, we soon discover that building an item such as a Forhoja, is far easier than saying Forhoja…or is that Fardenfar?