The Illinois Lottery is kicking off a multi-faceted marketing campaign to promote its new Cash for Life instant tickets, illustrating the lengths winners may go to so that they stay alive and keep getting cash. Energy BBDO & Proximity Chicago created the integrated campaign, with support from Proximity Chicago.
The Cash for Life suite of games includes three ticketlevels: a winning one dollar ticket earns $500 weekly, a two dollar ticket earns $1,000 weekly, and a five dollar ticket...