Client: Indesit
Advertising Agency: Wunderman Thompson, Milan, Italy
EMEA Head Of Marketing: Laura Tazzioli
EMEA Marketing Manager: Fabio Bruni
Account Director: Ester Pampari
Creative Director: Fabrizio Pozza
Creative Director: Gianluca Sales
Film Director: Maria Guidone
Executive Producer: Rocco Bronzino
Strategic Planning Director: Monica Botticelli
Account Executive: Roberta Volcan
Country: Italy
Published: November 2020
Synopsis:
Since 2017, Indesit has addressed the issue of gender inequality in the home, and this year the focus centres around how children imitate their parents and how we all need to ensure we’re setting a good example for children. The #DoItTogether campaign champions Indesit as a brand that acknowledges the everyday pressures of housework and encourages families to share the load to free up time for them to spend together. Our appliances help families to share the household chores thanks to exclusive Push&Go and Turn&Go technologies, making it so simple to complete the chores, that everyone can get involved to do their part.