Client: Innocent
Advertising Agency: BMB, UK
Chief Creative Officer: Matt Lever
Creatives: Will Marsden
Head of Strategy: Mel Arrow
Junior Planner: Ellie Malpas
Account Director: Matt Bonny
Production Company: CYLNDR
Country: United Kingdom
Published: November 2020
Synopsis:
Now in its 18th year, the Big Knit Campaign asks the knitting population of the UK to knit tiny hats for innocent drinks, with the brand donating 25p to Age UK for every woolly creation, which makes a difference to the lives of older people all over the UK.
The six videos feature sheep telling people to put their wool to good use and “start bleating knitting” by joining The Big Knit. Ewe heard it here first.