Client: Innocent
Advertising Agency: BMB, UK
Chief Creative Officer: Matt Lever
Creatives: Will Marsden
Head of Strategy: Mel Arrow
Junior Planner: Ellie Malpas
Account Director: Matt Bonny
Production Company: CYLNDR
Country: United Kingdom
Published: November 2020
Synopsis:
Now in its 18th year, the Big Knit Campaign asks the knitting population of the UK to knit tiny hats for innocent drinks, with the brand donating 2...