Inspiring The Future Film Redraw The Balance by MullenLowe London

The Film titled Redraw The Balance was done by MullenLowe London advertising agency for Inspiring The Future in United Kingdom. It was released in Apr 2017.

Inspiring The Future: Redraw The Balance

April 2017
April 2017


One Show 2017
FilmUnder 100k BudgetMerit
Creative Circle 2017
Charity+ Public Service Best Charity/public Service Online AdGold
GeneralBest Low Budget Idea (campaign)Gold

Credits & Description:

Campaign: #redrawthebalance
Brand: Inspiring The Future
Entrant: Mullen Lowe
Agency: Mullen Lowe
Inspiring the Future wanted to spread awareness about gender bias and the importance of exposing children to more female role models. In the guise of an art class, we asked school children to draw a firefighter, surgeon, and pilot. Out of 66 drawings, 61 were drawn as men and 5 were women. What the children didn’t know was that the female “teachers” were exam...

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