| Cresta Awards 2020 | ||
|---|---|---|
| Moving Image | Viral Video (any length) | Bronze |
| Craft | Music (original & licensed) | Silver |
Title of Entry: It's All Coming Back to Instagram Now
Brand: Instagram
Product/Service: Instagram Shopping
Client: Instagram Shopping
Entrant Company: Mother New York
Creative Agency: Mother New York
Duration of Entry: 01:50
Production Company: Prettybird
Date of Release: 2019-12-04
Notes: To show our audience that Instagram Shopping was something entirely new and exciting, we needed to bring cultural relevance and shopping together. We dove deep into 2019’s biggest trends, which left us with an ideal pairing: the return of late 90s/early 00s fashion trends - and the return of a beloved pop icon of the same era, Celine Dion.
In a modern reinterpretation of Celine Dion’s over-the-top 1996 music video “It’s All Coming Back to Me Now”, Celine celebrates the iconic late 90s and early 00s trends that have returned in 2019 - and can now be found on Instagram Shopping. The video announces Instagram Shopping as the place where culture and content dedicated to each individual combine to create a unique shopping experience - all without leaving the app.
Editing Company: Rock Paper Scissors
Post Production Company: Blacksmith