Client: Instituto Nacional Electoral
Agency: Only IF
Lead Team: Omar Fabian, Jorge Shahin, Rocio Cuadra
Creative Team: Chirri, Leonardo Orozco, Diego Arevalo, Yura Zamudio
Account team: Daniela Laya, Maribel Soria.
Production: Lis Mireles
Rap Talent: Danger y Ximbo.
Published: May 2018
Synopsis:
The main problem for the INE is that young people do not approach politics because it uses a language that is not empathic or understandable by this...