LIA Awards 2017 | ||
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The New | Technology Development | Silver Winner |
Entrant: Ogilvy Germany, Germany
Brand: Integrated-avalanche-system
Corporate Name of Client: Werz Innovations GmbH
Agency: Ogilvy Germany, Germany
Chief Creative Officers: Dr. Stephan Vogel/Bjoern Bremer
Creative Directors: Lothar Mueller/Uwe Jakob
Synopsis:
Every year in Europe alone more then 150 riders die in an avalanche. And each of them is one too many. The Integrated Avalanche System (IAS) is here to make winter-sports beyond slopes safer and mor...