Category: Public Interest, Ngo
Brand: Icrc
Media: Web Film
Country: United Kingdom
Alternative Title: Every parent's worst nightmare
Advertising Agency: Adam&eveddb, London, Uk
Communications Manager: Jennifer Smout
Public Relations Officer - Campaigns And Policy: Matthew Dermot Clancy
Agency Producer: Jimena Seoane
Planning Director: Hannah Mackenzie
Senior Account Director: Katie Baker
Project Manager: Amy Waldman
Designer / Typographer: Scott Silvey
Producer: Mike Wells
Production Manager: Daniel Carter
D.O.P: Bob Pendar-Hughes
Post Producer: Tim Lyall
Colourist: Seasmus Okane
Soundtrack Name: Broken
Composer: Olafur Arnalds
Music Supervisor: Ed Bailie
Producer: Cody Childs
Music Publisher: Kobalt/ Sonyatv Obo Emi
Published: December, 2017
Synopsis:
adam&eveDDB has launched a hard-hitting campaign to highlight the work of the Internal Committee of the Red Cross (ICRC) in locating and reuniting families separated by conflict, violence and disaster. The film, which breaks online today, uses CCTV footage of parents and grandparents desperately searching for children that they've lost and asks the audience to imagine that feeling lasting for years as opposed to just a few minutes. The film finishes by showing real moments of families torn apart for years being reunited thanks to the work of the ICRC.