Media: TV
Category: Finance & insurance
URL: https://www.liveoutoftheordinary.co.za/
Client: Investec
Agency: Y&R South Africa
Production: Velocity Films
Country: South Africa
Client Services Director: Franki Robinson
Chief Creative Officer: Graham Lang
Creative Director: Ross Makepeace
Creative Director: Adam Wittert
Copywriter: Adam Wittert
Art Director: Gareth Owen
Producer: Sonja Reichwein
Account Director: Gavin Joffe
This commercial from Y&R South Africa features Olympian swimmer and South African sporting hero, Cameron van der Burgh, impressively swimming through a literal pool of fire. The Invested ambassador's personal story of ambition is told through a narrator that points out his imperfect stroke; the fact that ambition is more vital to his extraordinary achievements than talent in isolation. The voice-over concludes that Cameron only knows that he is working hard when "even under water, he burns”" Coupled with the arresting visuals of the swimmer's seemingly flawless performance through the fire, the commercial leaves the viewer with a forceful message: drive, tenacity and ambition is what it takes to be a champion.