Investec Film Pro Maths by Y&R Cape Town
The Film titled Pro Maths
was done by Y&R Cape Town advertising agency for Investec in South Africa. It was released in May 2016.
Investec: Pro Maths
Brand
Media
Released
May 2016
Posted
May 2016
Market
Industry
Agency
Creative Director
Executive Creative Director
Copywriter
Art Director
Credits & Description:
The first TVC, from the 'Ambition" through-the-line brand campaign portrays the story of Sowetan-born Lindiwe Zondo, an alumna of Invested's Promaths programme, who went on to achieve a perfect score on her matric certificate for Mathematics and Physical Science to eventually qualify as an engineer. The poignant and beautifully executed narrative follows a young Lindiwe through the use of a mathematic equation that pulls her struggles and ultimate triumph into perspective.Agency: Y&R South Afri...
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