Jack Daniel's Film, Digital The Print Shop by Arnold Furnace Sydney, Filmgraphics Entertainment

The Film titled The Print Shop was done by Arnold Furnace Sydney, Filmgraphics Entertainment advertising agencies for Jack Daniel's in Australia. It was released in Dec 2014.

Jack Daniel's: The Print Shop

Released
December 2014
Posted
December 2014
Market
Industry
Creative Director
Art Director
Designer
Copywriter
Account manager

Credits & Description:

The Bar That Jack Built is the worldâs first crowd-sourced bar.
Through a six week social & word-of-mouth campaign we offered people the chance to come and work for Jack. Literally, by helping build a bar in exchange for whiskey. The more materials, time or expertise they volunteered, the more Jack Danielâs they received (along with a ticket to the event.) Everything was crowd-sourced, from the bar itself to the entertainment on the night and even 3 of the campaignâs 6 content films, whic...

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