What's a run down an icy bobsled track without a hot reggae track? Capitalizing off the world's adoration of the Jamaican Bobsled Team, Draftfcb New York and the Jamaica Tourist Board have teamed up to create The Bobsled Song. The perfectly syncs up with the lefts, rights and straightaways of the course in Sochi. The song was composed according to the shape and length of the actual race track.
Category: Public interest
Brand: Jamaica tourist board
Agency: Draft FBC New York
Country: United States of America
Javi Campopiano- Chief Creative Officer
Gary Resch- Executive Creative Director
Noel Potts- Associate Creative Director
Jared Isle- Associate Creative Director
Mike Lubrano- Art Director
Kevin Jordan- Group Creative Director
Joseph Defranco- Executive Producer
Monique Fitzpatrick- Producer
Wendy Glass- Group Management Director
Ashley Hughes- Account Supervisor
Motion Graphics(Draftfcb)- Matt Hall, Ronnie Caltabiano, Dhimas Muniz, Kenny Yee, Brian Cobunpue, George Harbeson, Seokmin Hong