Client: jbs
Agency: &PARTNER
Advertising Agency: &Partner, Copenhagen, Denmark
Country: Denmark
Published: August 2020
Synopsis:
Made of bamboo JBS has created a line of underwear you don’t want to take off – no matter what, where, and when. JBS has joined forces with &Partner to create a campaign aiming to make us all understand just how soft their underwear is. Simply 'Too Soft to Take Off'.