The films from Y&R feature kids that envision how their First Day will play out, in empty school settings.
Media: TV
Category: Retail services
Client: JC Penney
Agency: Y&R
Production: Harvest
Country: United States of America
Chief Creative Officer: Jim Elliott
Creative Director: Judy Robinson
Copywriter: Arun Nemali
Art Director: Aaron Frisch
Producer: Betsy Schoenfeld
Executive Producer: Jill Meschino
Account Direc...