The initiative celebrates the tradition behind Jim Beam and uses advanced 3-D mapping technology, lighting, sound, shadows and animation to showcase the Beam legacy. When viewed in person at Jim Beam’s flagship distillery in Clermont, Kentucky, the video reveals a dynamic 3-D illumination against a rackhouse which houses more than 24,000 barrels of aging whiskey.
This is the first time the spirits company is using projection mapping technology to create a fully immersive visitors experience.
Media: integrated campaign
Media: Outdoor
Client: Jim Beam
Agency: Geometry Global and Pearl Media
Abi Kelly - Creative Director
Stu Thompson - Creative Director
Shawn Roberts - Art Director
Tony Perez - Art Director
Jacob Bofferding - Copywriter
Courtney Stark - Account Director
Greg Walden - Event Production Director
Melanie Thompson - Senior Account Executive
Ashlea Joslin - Account Executive