Our holiday spot for Joe Boxer is all about celebrating the moments in which the average Canadian rises above, and steps up in extraordinary situations.
Media: Web Film
Category: Clothing & footwear
Client: Joe Boxer
Agency: Mass Minority
Production: Mass Minority
Country: Canada
Director: Blair Locke
Managing Director: Christine McArthur
Chief Creative Officer: Brett Channer
Art Director: Jake Prapavessis
Copywriter: Paolo Campisi
Agency Producer: David Macdonald
Agency Producer: Julian Weiman
Campaign Manager: Kelsey Glaser
B Cam: Ryan Shaw
C Cam/Assistant: Paul Reid
Audio Recordist: Scott Iverson
Boom operator A2: Andrew Reid