|Creative Circle 2017
|Best Innovation/use Of New Technology
Brand: John Lewis
Entrant: Mpc London
Agency: Mpc London
‘Buster’s Garden’ is one of the most technically ambitious VR pieces attempted in advertising. This is the first commercial interactive VR experience that allows people to control interactivity with their own hands, rather than with physical controllers. Notably it’s the first VR experience to introduce video capture of users by setting up a 3D camera in-store, with instant composition of users into the 3D...