John Lewis Film, Digital Busters Garden Interactive Christmas Vr Experience by MPC
The Film titled Busters Garden Interactive Christmas Vr Experience
was done by MPC advertising agency for John Lewis in United Kingdom. It was released in Apr 2017.
John Lewis: Busters Garden Interactive Christmas Vr Experience
Brand
Released
April 2017
Posted
April 2017
Market
Agency
Awards:
| Creative Circle 2017 | ||
|---|---|---|
| Innovation | Best Innovation/use Of New Technology | Gold |
Credits & Description:
Brand: John Lewis
Entrant: Mpc London
Agency: Mpc London
Synopsis:
‘Buster’s Garden’ is one of the most technically ambitious VR pieces attempted in advertising. This is the first commercial interactive VR experience that allows people to control interactivity with their own hands, rather than with physical controllers. Notably it’s the first VR experience to introduce video capture of users by setting up a 3D camera in-store, with instant composition of users into the 3D...
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