Advertiser: JOHNSON & JOHNSON / MCNEIL HEALTHCARE
Agency: JWT LONDON
Category: Branded utility/tool (for digital)
Creative Team: Mark Campion (JWT)
Production Team: June Frangue (JWT)
Production Team: Matt Payne (JWT)
Creative Team: Adam Collins (JWT)
Creative Team: Chris Jones (JWT)
Production Team: Yoshi Okubo (JWT)
Brief Explanation
The Social Pollen Count is a new cross-platform service that lets hayfever sufferers receive and report live ‘pollen alerts’ on a map of the UK. The crowd sourcing of this information is used to create a street-by-street view of pollen conditions. The service also draws on data from the UK’s national weather service and location based Tweets concerning hayfever. If you’re heading into a high-risk area, the service will also let you know the nearest place you can pick up a pack of Benadryl allergy medicine. The service has had over 250,000 unique users since the Social Pollen Count launched in 2012 and continues to help sufferers avoid hayfever, rather than just treating it.