Johnson's has spent more than 100 years studying childcare products with a line of liquid wash made specially for growing skin. But most moms still find it easier to share family soap with their kids, unaware of the irritations it can cause. So Johnson's and BBDO Guerrero launched a campaign to teach moms the bad side of sharing.
Category: Other
Agency: BBDO Guerrero
Country: Philippines
URL: http://thesharingstory.tumblr.com/