After a week of brainstorming, Agostini came up with the concept for the spot you see here – a spot about a guy who's ominously staring at a turtle, wanting to eat it for its "crunchy and chewy" qualities, and a turtle who is trying to convince the guy not to eat him in favour of the Jolly Ranchers. “This could not just be any turtle,” adds Agostini. “I had to give the turtle some sort of power. And since the turtle was limited in terms of mobility (turtles aren't very good at karate) I figured ...