Client: JoyClub
Advertising Agency: Proximity WW, Germany
Cco: Jonathan Deeb
Creative Directors: Pedro Rocha
Sr. Copywriter: Gustavo Da Costa Neves
Copywriter: Tiago Silva
Art Directors: Bruno Kadesh
Account Director: Nadia Leytes
Account Executive: Estefania Cabrera
Social Media Planner: Thais Gallucci
Client: Alex Ochlich
Audio Production: DaHouse Audio
Video: Getty Images
Country: Germany
Published: September 2020
Synopsis:
JoyClub, a dating social network that stands for sexual development and freedom, has called on Germans to change Warntag (or Warning Day) 2020 into National Do It Louder Day.
Warntag is an annual event in which Germany tests its alarm sirens simultaneously throughout the whole country. JoyClub gives a new meaning to this date by encouraging Germans to make the most of the loud noise by making their own noise - with their favorite sexual partner, or partners for that matter. It’s a reminder that being loud is ok. Loud is free.
The campaign was released on JoyClub’s social channels, through influencers, and via their CRM platform.