Jwt Film, Digital, Promo Black bars donation by J. Walter Thompson Sao Paulo

The Film titled Black bars donation was done by J. Walter Thompson Sao Paulo advertising agency for Jwt in Brazil. It was released in Oct 2015.

Jwt: Black bars donation

Brand
Released
October 2015
Posted
October 2015
Market
Art Director
Creative Director
Production Agency

Credits & Description:

When videos recorded vertically are posted on YouTube, two black bars appear on each side. Knowing the relevance of this channel’s audience -4 billion video views a day- and the need NGOs have for spaces to publicize their social actions, J. Walter Thompson Brazil's team created the “Doe as Barras” ("Donate the Bars") project. The idea was to give these institutions, which usually have limited resources for advertising, a little bit more of autonomy and visibility in their communication.
I...

Become a member
  • Full credits and Awards list instant access
  • Unlimited views and downloads
  • Unlimited search
  • Largest advertising base updated daily
  • Over 20,000 agencies world-wide
  • You're In Good Company