Three riders left Sao Paulo, Brazil with a mission: to travel 3500 km in 12 days through Brazil, Paraguay and Argentina riding old Vespas and only using products made by clients of JWT. And obviously, they would document absolutely everything.One of the bikers was Hernán RebalderÃa, creative director at JWT Brazil. He managed to transform an institutional briefing into this mix between road trip and business trip. The agency clients who accompanied our journey soon proved themselves indispens...