“H.A.N.D.” CREDITS
Client: Kelley Blue Book
Agency: Zambezi
Chief Creative Officer: Gavin Lester
Executive Creative Director: Josh DiMarcantonio
Creative Directors: Ben George, Nick Rodgers
Sr. Art Director: Max Pollak
Sr. Copywriter: Brian Hallisey
Executive Director of Technology: Justice Erolin
Head of Content: Alex Cohn
Sr. Digital Producer: Ziv Sibony
Group Account Director: Chris Einhauser
Account Supervisor: Noelle Belling
Director of Communications Planning: Danielle Pak
Group Strategy Director: Ryan Richards
Production Company: Blink Studios
Director: Andrew Gage
Director of Photography: Joe Picard
Line Producer: Jordan Sider
Editorial: Blink Studios
Senior Editor: Ling Ly
Editor: Stacy Auckland
Assistant Editors: Alec Ernest, Dustin Mulstay
Audio: KILLTHEMESS/ENGER
Mixer: Sean McDonald
Color Correction: Apache
Colorist: Taylor Black
Executive Producer: LaRue Anderson
Producer: Caitlin Forrest
Flame Artist: Ling Ly / Jameson DeSantis
Music Supervision: APM Music
Song: Human Ingenuity A
Composed [and Performed by] Mark Cousins, Adam Saunders
Robot Build: Unlimited Tomorrow
Robot Fabrication: Flix FX
Description:
Interested in a curating a breaking campaign from Kelley Blue Book and Zambezi that goes where few brands have gone before, into robotics? In one of the most original campaigns you will likely see all year, or any year, Kelley Blue Book is marketing their new Instant Cash Offer (ICO) promotion with H.A.N.D., a brand mascot unlike any other. Allow me to explain.
Kelley Blue Book’s Instant Cash Offer changes how people trade in their old cars. Instead of going into a dealership to get a trade-in offer, ICO makes it possible to enter info about your car online and get an instant cash offer, anywhere. Of course the process bypasses human connectivity, in other words, the traditional dealer handshake. So Kelley Blue Book collaborated with its ad agency Zambezi and the technology pioneers at Unlimited Tomorrow to create a Haptic Android Navigable Dealmaker, in short, a robotic handshake. A righty, H.A.N.D. lives on a motorized Segway-like base and features an Internet connected iPad that allows users to connect visually with a live dealer as they fill out an Instant Cash Offer with some robotic glad-handing.
About Kelley Blue Book:
The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website http://www.kbb.com, including its famous Blue Book® Trade-In and Retail Values, and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, as well as governmental agencies. Kbb.com is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations. Kelley Blue Book Co., Inc., is a wholly owned subsidiary of AutoTrader.com.