As part of a total brand repositioning meant to better tap the new car shopper market, Kelley Blue Book (KBB) is launching a digital campaign focused specifically on KBB.com's recommendations, led by the announcement of the Kelley Blue Book 2016 Best Buy Awards. created in partnership with 360i.
Category: Automotive
Client: Kelley Blue Book
Agency: 360i
Client: Kelley Blue Book
Jessica Stafford, Vice President, Consumer Marketing
Dan Cullen, Senior Director, C...