Agency: Leo Burnett London
Client: Kellogg's
Creative Director: Charlie Martin
Art Director: Lewis Beaton
Copywriter: Alex Moore
Account Director: Jessica Lyons
Agency Producer: Lisa Nicholls, Javre Dow & Emma Bewley
Photographer: Gus Filgate
Director/ Production Co : Gus Filgate/ Little Fish
Producer: Veronica Saez
Editor: Colin Greenall / Jules Stevens
Post Production: Little Fish
Sound Design: Roundtable Films
Typographer: Ryan Dilley
DoP: Luke Scully
MEDIA
Media planning/buying: Carat
Leo Burnett London has created a series of 18 short form content films for Kellogg’s to run across social media channels. The agency developed the ‘Because Yum’ idea to encourage people to reappraise cereal as a potential snack, getting them to eat it at different times of day outside of breakfast.