Brand: Kia Stinger
Geo: United States of America
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
President: Yumi Prentice
Chief Creative Officer: Bobby Pearce
Executive Creative Director: Gustavo Sarkis
Creative Director: Basil Cowieson
Creative Director: James Cohen
Creative Director: John O’Hea
Creative Director: Courtney Pulver
Copywriter: Mark Monteiro/Steven Tyler
Director of Broadcast Production: Paul Albanese
Executive Broadcast Producer: Curt O’Brien
Director of Digital Production: Peter Bassett
Digital Sr. Producer: Justine Kleeman
Senior Art Producer: Cara Nieto
Chief Strategy Officer: Wells Davis
Group Planning Director: Andrew Lynch
Planning Director: Ed Gibson
Associate Director of Project Management: Genie Lara
Senior Project Manager: Amy Chiang
Project Manager: Paul Stephens
Managing Director: Jeff Moohr
Account Director: Aleks Rzeznik
Account Supervisor: Annelise Lorenzo
Digital Account Director: Marco Koenig
Digital Account Supervisor: Rebecca Hanson
Product Information Manager: Russ Wortman
Director, Business Affairs: Rodney Pizarro
Senior Business Affairs Manager: Natasha Royzina
Talent Manager: Jason DelosSantos
Production Company: MJZ
Director: Nicolai Fuglsig
Director of Photography: Alwin Kuchler
Production Designer: Christopher Glass
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Karen O’Brien
Editorial Company: EXILE
Editor: Grant Surmi
Assistant Editor: Dusten Zimmerman
Executive Producer: CL Weaver
Producer: Brittany Carson
VFX Company: The Mill
Creative Director/VFX Supervisor: Robert Sethi
2D Lead: Tim Rudgard
3D Lead: Jason Monroe
Executive Producer: Pete King
Executive Producer (Telecine): Thatcher Peterson
Producer: Hillary Thomas
Music/Sound Design Company: Human
Creative Director/Sound Designer: Mike Jurasits
Composer/Arranger: Matthew O’Malley
Composer/Arranger: James Leibow
Composer/Arranger: Jon Hubbell
Composer/Arranger: Tom Keery
Composer/Arranger: Andy Bloch
Executive Producer: Jonathan Sanford
Mix: Margarita Mix, Santa Monica
Sound Engineer: Nathan Dubin
Executive Producer: Whitney Warren
Licensed Music: “Dream On” by Steven Tyler
Published: February 2018
Synopsis:
Created by AOR David&Goliath, Kia’s :60 Super Bowl spot, titled “Feel Something Again,” stars legendary rocker Steven Tyler at an old abandoned racetrack. With the familiar notes of “Dream On” playing backwards, Tyler looks as though he’s about to race the Stinger against another legend, two-time Formula One and Indianapolis 500 champion Emerson Fittipaldi. After a moment of reflection, rather than driving the car forward, Tyler takes the car backwards around the track, in reverse. When he comes to a stop, he finds himself in the early 1970s – a young rock star in his prime, at a moment when he felt most alive. The spot ends with the on-screen text “Feel Something Again.”