| LIA 2016 | ||
|---|---|---|
| Production & Post-Production | Animation Campaign | Silver Winner |
| Cannes Lions 2016 | ||
| Film Craft | Film Craft: Production Design / Art Direction | Bronze Lion Campaign |
| Eurobest Awards 2016 | ||
| Film Craft | Film Craft: Production Design / Art Direction | Silver Eurobest Campaign |
| Andy Awards 2017 | ||
| Television | Direction | Bronze |
| D&AD 2017 | ||
| Film Advertising Crafts | Animation for Film Advertising | Wood Pencil |
Entrant: Glassworks, Amsterdam/London
Brand: Klarna
Corporate Name of Client: Klarna
Agency Account Director: Jacob Sandström
Agency Account Manager: Linda Bryttmar
Agency Planner: Mattias Bengtsson
Senior Manager Consumer Marketing & Experience: Martin Wassborn
Business Director: Jacob Sandström
Agency: DDB, Stockholm
Global Chief Creative Officer: Lukas Thuvesson
Creative Directors: Tove Langseth/Olle Langseth
Copywriters: Martin Lundgren/Frida Siversen Ljung
Art Directors: Tomas Granath/Viktor Arve/Olle Langseth/Tove Langseth
Agency Producer: Mattias Bengtsson
Online DDB House: Lukas Thuvesson
Assistant Project Leader: Nina Sunden
Production Company: MJZ, London
Director: The Perlorian Bros
Executive Producer: Helen Kenny
Producer: Yann Gorriz
Post-Production Company: Glassworks, Amsterdam/London
Executive Post-Producer: Jane Bakx
Post-Producer: Christian Downes
VFX Company: Glassworks, Amsterdam
CG Animation/Styling/Llighting: Rüdiger Kaltenhauser
CG Modeling/Animation/Lighting: Dan Hop
CG Modeling: Roman Vrbovsky
CG Rigging: Martin Chatterjee
CG Styling: Vaclav Cizkovsky/Tim Bolland
Flame Artists: Alex Pattinson/Ally Burnett/Leanne Pletersky
Head of Production: Paul Schleicher
Animation Company: Glassworks, Amsterdam/London
Colour Company: Glassworks, London
Colourist: Jonny Thorpe
Compositing: Ally Burnett
Grading: Jonny Thorpe
Sound Design Company: Redpipe, Stockholm
Music Production Company: Deadmono
Music Lyricists: Michael Hayes/Soho Voices
Brief Explanation
The Cheese.
We see a close up on a cheese in a nice kitchen. A hand comes in with a cheese slider and starts to plane the cheese. A perfect bit of cut cheese appears in the slider and starts curling up in a flawless spiral. But the weird thing is that it doesn’t seem to be an end to the cheese. The hand just keeps sliding and the cheese keeps curling up in this perfect spiral that grows bigger and bigger, decimetre by decimetre, meter by meter. Its really a fascinating scenery in front of our eyes. It just keeps going and going, still with a perfectly cut cheese. It’s a feeling everybody can relate to in a way, when something is just… smoooth. That’s when we cut to pack.
Text: SMOOOTH.
Klarna. Smoooth online Payments