Kleenex: Kleenex

Credits & Description:

Alternative title: Rika Ishige, aka Tinydoll
Title : Tinydoll / Tiny Doll
Media: TV
Category: Cosmetics & toiletries
Client: Kleenex
Agency: JWT Bangkok
Production: Houseton Film
Country: Thailand
Director: Nattawut Baz Poonpiriya
Director: Wattanapong Wongwan
Chief Creative Officer: João Braga
Art Director: Kusuma Arunanondchai
Art Director: Intira Tripukdeekul
Art Director: Danai Apiwatmongkol
Copywriter: Supalerk Silarangsri
Creative Director/ writer: Thasorn Boonyanate
Producer: Duangjai Choomnoommanee
Producer: Kobrsak Noomnoi
Executive Producer: Amorn Nilthep
Brand Team Leader: Supannapa Traitonwong
Group Account Director: Michelle Abeleda
Account Director: Jit-aree Chotivithayaporn
Head of Planning: Prachawan Ketavan
Head of Production: Jiroj Mechoojit
Cinematograher: Phaklao Jiraungkoonun
Editor: Chonlasit Upanigkit
Post-Production House: After Shoot Bangkok
Sound Production Company: Soundwave
Sound Designer: Kritakorn Tanuchaikar
Synopsis:
International facial tissue brand Kleenex turned the spotlight on the problem of bullying by featuring Rika Ishige, Thailand’s top female ONE Championship athlete also known as 'Tinydoll'. A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She chose to speak out about her childhood as a small and very delicate half-Japanese girl growing up in Thailand.
English synopsis :
Just a little girl. A “tiny doll”. But no matter her size…
Titans fell before her feet. If you think a tiny doll is as delicate and fragile as she looks, you’ve not yet seen her full strength. Meet rika ishige. Once a helpless victim of bullying, now she fights for tiny dolls everywhere. Yes, she's still a gentle little girl… but only on the outside. And what is left within?
A warrior. #gentlenotweak
English context explanation :
A short film turns tissue paper into real inspiration for bully victims. “tiny doll” is a biographical short film that chronicles the trials, tribulations, and triumphs of rika ishige, thailand’s #1 fighter and mma champion whose fire to fight is fueled by her childhood traumas. In a 6-minute long take, she takes the audience through the story of her life, from the early days
As a small and delicate girl made bully victim to finding the strength to conquer her fears and become an mma champion. With “tiny doll”, kleenex not only breaks the category norm,
But raises much-needed awareness of bullying in thailand, empowering thai women to fight back while still preserving their soft and gentle nature. #gentlenotweak