Category: Transport
Media: Film
Brand: KLM
Agency: DDB
Geo: Netherlands
Advertising Agency: DDB, Amsterdam, Netherlands
Published: May 2018
Synopsis:
Children who connect with their mom via http://www.klm.com/callyourmom and invest the most time in it are rewarded with a flight ticket that takes them to her for Mother’s Day: 13 May.
By encouraging people to video call their Mom to win a flight, KLM wants to also encourage children to call more often and to give their mothers the best gift she can get on Mother’s Day. A personal visit from her son or daughter.
Please let us know if you are interested in speaking to anyone from the team behind this special campaign.